Studio Damara had the privilege of shaping a very interesting project - SOONA Bags into a brand that truly reflects modern simplicity with a bold, refined edge. Our goal was to highlight their in-house craftsmanship and premium materials through a clean, minimal identity that feels both timeless and expressive. We infused sophistication, functionality, and everyday versatility into every visual detail, creating a brand that speaks quietly yet confidently. This project celebrates “less, but better,” where every bag becomes a statement of effortless personal style.

Our branding projects for @storiesofansa, an Indonesian clothing brand inspired by the curve of river. The name Ansa, derived from Latin, means a curve—reflecting how rivers move gracefully in every shape, just like every woman’s journey. We designed the logo to resemble a flowing river, symbolizing that in every curve, there is strength, life, and beauty. Hidden between the “S” and “A,” a subtle love symbol represents Ansa’s promise to embrace, honor, and celebrate every woman wholeheartedly. Through this brand, we want every woman to feel confident, seen, and empowered—because in every curve, you are still flowing, still growing, and still beautiful.

A brand created for a bakmi restaurant in Mojokerto, East Java, Indonesia, with one clear goal in mind: to break away from the ordinary. We developed a fun, vibrant, and playful color palette – giving the brand a fresh and memorable personality. To support this, we designed a custom pattern and a highly flexible logo system that allows the visual identity to expand across different platforms without feeling repetitive. Every element was crafted to feel explorative, bold, and refreshingly different. One of our proudest achievements in this project is the secondary logo: a playful top-view illustration of a noodle bowl, reimagined in a distinctive and charming way. It adds character to the brand while strengthening its visual recognition.

Abigail Hope Academy identity is built around the belief that every child deserves to feel seen, supported, and empowered to grow. Each visual cue translates a core value into a simple, approachable symbol: the flower represents hope and inclusivity; the dancing child represents a child-centric approach, capturing joy of learning in an environment where every child can be themselves; while the interlocking forms represent creative and holistic development, reflecting the connection between education, therapy, consultation, and the different dimensions of a child’s growth. Together, the rounded forms, dynamic gestures, and sense of movement create a visual language that feels warm, optimistic, playful, and purposeful, reflecting Abigail Hope Academy’s commitment to nurturing every child.

BPR Parinama was our most exciting corporate project as we are challenged to create a brand identity that are both professional yet eye-catching. Serious yet fun. All the contradicting points elevates our creative and strategic thinking creating an even powerful branding! For this brand, we combined multiple work ethics and company values, such as trustworthiness, integrity, and transformation into the brand. Though combining those elements visually was a bit of a challenge at first, we successfully created a minimalistic logo that speak BPR Parinama's vision.

At Rock Island, we believe climbing is about passion, challenge, and having fun along the way. Our identity is designed to feel playful, bold, and approachable, creating a brand that connects with the climbing community on a personal level. At the heart of the logo is Rocky the Monkey, our playful red mascot. Rocky represents curiosity, agility, and the passion to keep climbing higher, bringing personality and character to the Rock Island community. Our collaboration with Rock Island has continued to grow over the years, with multiple projects leading up to 2026, including the design and development of their merchandise and apparel, allowing us to further bring the brand’s playful spirit to life beyond the climbing wall.